The tourism industry is a lucrative sector that generates income through the provision of services to both local and foreign travellers. However, this industry is not immune to various challenges such as pandemics, financial crises, natural disasters, and terror attacks, all of which can have a significant impact on its operations. The success of businesses in the tourism industry hinges on their ability to overcome these obstacles.
The Covid-19 pandemic, which erupted in 2020 and persisted into 2021, had a profound effect on the tourism industry worldwide, including in Myanmar. The pandemic resulted in the suspension of international flights and imposed restrictions on the tourism sector. However, as the infection rate declined from April 2022, international flights gradually resumed, allowing Myanmar to welcome foreign travellers under Covid-19 protocols. This contributed to the revival of the tourism industry in the country. In 2022, more than 230,000 foreign travellers visited Myanmar, although this figure remains lower than that of neighbouring countries.
Local authorities are facilitating the smooth entry and exit of travellers, adopting measures similar to those implemented by neighbouring countries. The government has taken steps to simplify the e-Visa process and has introduced tourist incentive plans, such as special discount programs and tax refund schemes, to enhance tourism services. Additionally, attractive tourist sites must be promoted through online platforms and digital marketing.
Myanmar boasts a wealth of outstanding tourist destinations, including religious landmarks, natural caves and waterfalls, resorts and beaches, ancient cultural heritage sites, and the diverse costumes and customs of its ethnic communities. These remarkable attractions have the potential to captivate the interest of domestic and international travellers alike.
To further promote tourism in Myanmar, it is essential to host tourism shows, trade expos, and relevant fairs that will enable international media to explore the diverse tourism services and potential travel destinations in the country. Collaboration between tourism companies and marketing agencies is crucial. Moreover, efforts should be made to ensure smooth transportation for travellers, encompassing aviation services, road transport, and waterway transport. Providing safe and secure transportation options will undoubtedly leave a positive impression on visitors.
In the near future, Yangon will host the Let’s Go VACS Yangon Travel Fair 2023, with the participation of travel writers and media representatives from Russia. This event presents an excellent opportunity for Myanmar’s tourism entrepreneurs to enhance their services, generate income, and enhance the country’s image on the international stage. By leveraging its unique tourist destinations, organizing promotional events, and ensuring seamless transportation, Myanmar can position itself as an attractive and safe destination for travellers worldwide.
Source: The Global New Light of Myanmar